About J Lock Consulting

J Lock Consulting is focused on improving sales teams’ effectiveness for companies in the technology sector and, particularly, in cyber. Too many start up technology companies suffer from poor sales process and strategy or are too small to hire tenured sales leaders and suffice by operating with no dedicated sales guidance. J Lock's services were designed to fill in these gaps and provide a proactive strategy for predictable future growth.

SALES DEPARTMENT HEALTH AUDIT:

• Current pipeline quality.
• Is there adequate lead gen (volume and quality) to achieve your growth goals.
• Observations on current market positioning (are there target markets that are being overlooked).
• Review of the current sales process to identify weaknesses or gaps that are causing excessive “days to close” and/or losses.
• Feedback on potential non-direct revenue options.
• Review of the current GTM org structure and provide guidance for adjustments to help reach growth goals for the next 2 fiscal years.
• Observations and feedback on changes to booking policies to keep the company in line with any future valuation or related needs.

FRACTIONAL CRO/GTM LEADERSHIP ENGAGEMENTS:

This role is built to each specific clients’ needs. It may be as passive as managing account reviews and forecast hygiene to a fully active role managing existing sales teams, direct involvement in deals, recruiting, filling in sales policy gaps, and GTM involvement with the board (or anything in-between). We understand that every start-ups’ GTM needs are unique and a responsible partner needs to customize their offering to the client’s situation. 

John Lyons is an experienced technology veteran with 25+ years in sales, sales leadership and corporate management roles. Previously, John led sales and related departments for Hive Pro, Sayari, Inky Technology, ThreatConnect, and Tenable as well as being the CEO of ThreatTrack Security. His experience includes managing teams in all global theatres as well as US Federal and SLED teams and operations. His leadership has resulted in significant growth for his companies as well as several profitable exits. John is currently the founder of J Lock Consulting which focuses on analyzing and improving his clients’ sales efficiency through sales process audits as well as providing fractional CRO/GTM Leadership services.

John is certified in a wide variety of sales strategies including QBS, SPIN Selling and Sandler and holds a B.A. from Virginia Polytechnic Institute and State University in Blacksburg, VA and resides in Northern, VA.